ŠELA - the manufacturing company is a 100% owned by Mr. Zeljko Šelendić, and it started in 1947, thus continuing the tradition of a hundred years of tradition in and of Šelendić family. The basic idea behind the company's launch was a metal casting for the Croatian Railways, during the 1990s. We started the development and we adopted production of brake equipment for railway vehicles, and we are gradually become the leading and the only verified Croatian company in the development of brake equipment for railway vehicles, which confirms a number of awards and contracts with leading companies in the railway industry in the country and region, and obtained a series of tenders related to the brake equipment in the railway industry.
In the beginning of 2001, he started a new company UPIG Ltd. with the aim of entering into the market in the segment of street furniture (benches, garbage cans, awnings, bicycle racks, etc.), also the company Upig in cooperation with foreign companies, gradually invested in renewable energy sources in the Republic of Croatia.
Vental Company Ltd. as the third member of the group, started its work in 2007, when the main idea of starting the company was to become a national leader in the equipment manufacturing for indoor and outdoor track vehicles (seats, produced from polyester, polyurethane, etc). Constant investment in modernization and production and education of employees quickly come to the top of the target market. Later. the product range expanded to the production of metal structures and paid a special attention to welding.
ŠELA, VENTAL and UPIG are the companies that have their own identity, independence, individuality and collective strength. They work as a reputable company that is on the domestic market and the markets of neighbouring countries built a strong position as a result of many years of dedicated and hard work.
Business strategy is focused on expanding of product range, production modernization and getting new export markets. Our desire is to meet a wider range of consumers, and that only if we can continuously monitor their acting, desires and needs. Understanding our customers is the basis for the development of products and it offers a superior quality and value. We constantly take care of the needs of the market, not making trade-offs in quality and tradition.
Presented business results of operations can not be achieved overnight, nor are the result of random events, but the results speak about constant engagement and quality work and commitment of all employees and the company's leadership, the results achieved are a reflection of the reputation and trust in the quality of our work.
Companies operate under ISO 9001:2008, which is established as a quality management system, created the preconditions for the implementation and maintenance as well as continuously improving its effectiveness in the group.
Objectives:
- Increasing of market share in Central and Eastern Europe while maintaining a leading role in the domestic market while using various forms of connectivity, merging or acquisition.
- Be the first choice of clients because of our competitive advantages, mostly because of the quality of products and services and respect for deadlines.
- Providing sales growth with an increase in production volume.
- Reducing production costs and overheads by improving technology and reducing the number of locations.
- Increasing gross profit rate.
- Permanently satisfy the tastes and desires of customers, employees and management, create a collective spirit of belonging to the company and develop teamwork, thereby insisting on a high responsibility while a significant investment in vocational training and motivation.
Our Business Vision is to be a creator of modern business trends in manufacturing, sales, warehousing, distributing and representing in the rail road industry.
We strive to remain recognizable in the market for a quality relationship with customers, top quality goods and services, high innovation, expressed social responsibility and ethical business. Thus we want to confirm and maintain, for many years creating, its real leadership position in the Croatian market.